By sites
•
April 15, 2019
The word crisis originated from the Greek: “a turning point, a crucial time that can get better or worse". The word “crisis” is an umbrella term where emergencies and disasters alike fall within. While crises tend to include both of those possibilities, it is also about risk and opportunity. How can we spot and seize an opportunity during a crisis, or even better, create it? Adopt and adapt your market It may take some time for people to understand the full impact of a crisis. But even in severe downturns, some companies are able to gain an advantage. They may be benefited from the market shift that has occurred. How does that happen? In 2018, Deloitte Insights released a study how retail customers behaved based on their income brackets. Based on US Bureau’s standard, there are three income brackets: low (less than $50K), middle ($50-100K), and high (above $100K). This study shows that income factors and expense pressures have squeezed the middle-income to fall into low-income, which leads to the trend of income bifurcation. Another article by Deloitte in 2020 mentioned that a slowing economy due to pandemic has widened the income gap, made the bifurcation even more relevant. If your company is serving low-income customers, this trend naturally creates more opportunities for your business and potentially boost your revenue. This is evidenced by the growth of dollar store chains such as Dollar Tree, Family Dollar, and Dollar General post-pandemic; more than half of new store openings in the U.S. in 2021 were dollar stores.[1] However, if your business is for middle-income customers, you have to adopt a new sales strategy and adapt the core to meet shifting customer needs. Pay attention to the new trends. With emphasis on climate change for example, agriculture business needs to adopt conservation technologies and the new demands for genetic improvements varieties that can survive in the heat and drought. Another low hanging fruit for a farmer can be extending business to preserved foods rather than selling fresh produce only. Understand the issues early to secure your positioning. Innovative way, new way The pandemic not only reshaped customers' spending patterns but also accelerated the pace of new ideas in the market. Given the speed of the changes, including some regulatory processes, it is important to stay close with your customers, supply chains and other business enablers to keep the pace to meet demand. You may have the same product or service offering, and prefer to concentrate on your core and strength. That is alright. But one thing for sure, you need to do it differently. Use an innovative way can improve your chance to win a competition. The shift from sit-down dining to primarily take out is a widely-seen adaptation in the food industry to the COVID-19 pandemic. Furthermore, restaurants who may not have an online presence prior to the pandemic, have now used services such as website hosting and food delivery applications. As the overall demand changes, so does the supply. Leverage external partnership to extend your reach. Understand the overall supply chain and how your offering fits in the chain. One of the lessons of the pandemic is that even competitors or firms that are seemingly unrelated can form allies. Your ability to be innovative and quickly adapt with the new way is critical to improve your opportunity. ________________ [1] https://abc7chicago.com/dollar-stores-make-up-nearly-half-of-new-store-openings-this-year-general-tree-family/10592846/